Is Yahoo Personals Dead? Has Match killed it?
I was checking my mail today, on Yahoo! mail and noticed banner ads for Match.com. I'm used to seeing ads for Yahoo! personals in my Yahoo! mailbox but today I only saw Match ads and other ads that I can't remember.
The Match ads were quite effective because they have a black background that contrasts with the white background of the mail page. They also look interactive, with search fields and flash animation, inviting you to click. Yahoo! even showed many versions of the Match.com ads, horizontal banner, wide square banners, whether I was at the mail homepage on checking my inbox, they were there. I didn't click on any of the ads since I'm not interested in joining Match but I couldn't help but wonder, why would Yahoo! run ads for a dating site who is a competitor to their own Personals site? It seems to be related with geographical location. Yahoo! personals is not an international site apparently Match.com is.
After further investigation I've discovered that in some locations Yahoo! offers personals services using Match.com or Meetic. So Yahoo! personals is not dead it's just not available in every location. But I really find the Match ads to be more attractive than the Yahoo! personals ads.
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2 comments:
We'd love to get your feedback! We recently started an Online Dating Forum and would be interested in hearing about your experiences. Please feel free to share your opinions about Match.com or any online dating service you are using - or may have used in the past. Hopefully, your feedback will help others navigate through the endless array of online dating services and help them avoid mistakes when it comes to online dating.
Thank you for inviting me to join your forum. It turns out I've never tried Match.com but I have tried Yahoo personals for a while. I therefore have nothing to say about Match. An online dating forum is an interesting concept. I wish you get many members who contribute with valuable feedback.
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